Today is wonderfully unspectacular. The trip from Jinja back to Kampala is a non-stop bone-shaking experience, but that’s nothing new, is it? The traffic in Kampala is, as usual, a mess – no surprises there either. And even the women with the banana stalks on their heads don’t really impress me anymore. The man with the plastic paddling pool I saw on my first day in Kampala is back, and I wonder briefly if I should make a present of the thing for the other people on the team on my last day…
I collect the new brochures later on: they describe the business and departments in greater detail. I had one particular requirement for my meetings with the local banks: I wanted to have something that I could give potential project partners so that they had a quick overview of the immediate advantages of the university course and the graduates’ qualifications. What’s in it for local partners if they support the course?
One aid worker said to me, “You can’t force people to want something: they have to want it by themselves.” I agree with him – if someone doesn’t see a need to get involved in something, they won’t get involved. I have to think of an interview I took part in years ago, it was about motivating people. The interviewee said, “If you want people to build a raft, you have to make them long for the sea.” It sounds maybe a bit poetic, but this is essentially exactly what you have to do.
Oliver and I worked on the flyer for describing the fields of microfinance and banking, we supplied some points regarding content, and scores of photos I’ve taken have made their way into the brochure. A graphic designer did the layout of the texts and photos, the results are good. The flyer provides a clear overview of the university, its business school, the department. Again I think we’ve taken a big step forward. What will it inspire in the readers?
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